• adweb6
  • adweb7
  • Public-Relations mics

Advertising & Public Relations

  • Identify a target market, develop a strategy and apply the fundamental elements of advertising to create an advertising campaign for various types of mediums including print, broadcast, guerrilla, outdoor, interactive, and direct marketing, and create a sales promotion campaign for point of purchase, sales, rebates, or premiums
  • Create a public relations campaign with an appropriate strategy to reach a target audience and include news releases and social networking opportunities
  • Identify the fundamentals of branding, use interactive strategies to enhance marketing communications, assess the buying motives and behaviors of customers, and know the legal and ethical considerations affecting marketing communications